Insights/Selection/How to run a vendor-neutral CRM shortlist
Selection

How to run a vendor-neutral CRM shortlist

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zedinsights
17 Jul 2026, 08:29 1 min read

A vendor-neutral shortlist keeps the buying process honest. Here is how we run one for clients.

Write the requirements before the demos

Score every platform against the same list, agreed before anyone sees a sales deck.

Score price and fit separately

A cheap platform that does not fit your process is not actually cheap once you account for workarounds.

Reference-check like a hire

Talk to two existing customers who look like you, not the vendor’s chosen showcase account.

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