Strategy is Key
This is the intro. Getting the CRM strategy right, before the software. Practical, jargon-free guidance for SME leaders making CRM decisions.
Featured · Strategy
The 2026 CRM Market: What It Means for Scaling Firms
The CRM landscape has changed more in the past two years than in the previous ten, and the goalposts for buyers have moved with it.
Strategy
5 Signs You’ve Outgrown Your CRM
Outgrowing a system rarely announces itself. There's no alarm, no error message; just a slow build-up of workarounds that everyone has quietly stopped noticing.
5 min read · 24 Aug 2026, 12:09
Strategy
The 2026 CRM Market: What It Means for Scaling Firms
The CRM landscape has changed more in the past two years than in the previous ten, and the goalposts for buyers have moved with it.
5 min read · 24 Aug 2026, 09:14
Strategy
CRM as a Growth Engine, Not a Contacts Database
Most firms buy a CRM to store contacts (a tidier address book) and then quietly wonder why it never paid for itself. The disappointment is real, but the diagnosis is wrong. The problem isn't the CRM; it's the job it was given.
5 min read · 21 Aug 2026, 16:19
Strategy
The £60,000 Cost of Fragmented Customer Management
When sales, marketing and service each keep their own version of the truth, the customer notices before you do: the duplicate emails, the promise one team made that another team never heard about. It feels like a minor irritation. It isn't.
5 min read · 7 Aug 2026, 14:05
Strategy
CRM vs Spreadsheet: Find Out Which Is Right for You
Almost every growing business runs on a spreadsheet for longer than it should. It's free, familiar and flexible, until the day it quietly loses you a deal: the follow-up nobody remembered.
4 min read · 7 Aug 2026, 13:57CRM insight, straight to your inbox.
One thoughtful email a month. Practical, vendor-neutral, no spam.