Too many SMEs buy a CRM, configure a fraction of it, and quietly drift back to spreadsheets. The software wasn't the problem - the lack of a business-first plan was.
We founded zedConsulting to do it properly: start with how your business runs, design the right solution, build it to a high standard, and stay on to make sure it keeps delivering. We're deliberately platform-agnostic, so the advice you get is the advice that's right for you.
Today we work with SMEs across professional services, manufacturing, logistics, marketing, construction and more - turning CRM from a cost into a genuine engine for growth.
"Software is the easy part. The value is in understanding the business well enough to make the software disappear into how people work."
— David Nandhra, CEO, zedConsulting
We recommend what genuinely fits your business - never whatever we are paid to push.
We start with how your teams actually work, then make the technology serve that.
You work with experienced consultants, not a rotating cast of junior staff.
Every solution is designed to grow with you - flexible foundations, no rebuilds.
Clear scope, clear costs, clear progress. No black boxes, no surprises.
We measure success by the partnerships that last years, not projects that ship and vanish.
You work directly with experienced people - not a rotating cast of juniors. Meet the advisors behind your CRM.
Founder & Director
Founder & Director
David brings over 25 years of experience helping organisations across the commercial, public, and non-profit sectors implement powerful sales, marketing, and customer service solutions. He specialises in driving profitability, growth, and exceptional customer experiences. Prior to founding ZED, David held senior roles at leading global firms including PwC, IBM, Salesforce, and Logica/CGI.
Senior Solutions Architect
Senior Solutions Architect
Khurram is a highly experienced Solution Architect and certified PMP specialising in implementing cloud CRM systems and custom automation solutions for evolving businesses. He offers over eight years of experience helping fast-growing teams transform disconnected apps into unified, high-performing workspaces. Khurram’s deep expertise spans leading platforms including Monday.com, Zoho, HubSpot, and Keap - ensuring organisations achieve seamless integration and maximum efficiency.
Business Solutions Advisor
Business Solutions Advisor
Kirsten is a highly experienced, certified Salesforce expert with over 17 years of experience designing and implementing CRM and business automation solutions. She specialises in delivering projects across a wide range of scales and complexities, spanning multiple sectors and geographies. Prior to joining ZED, Kirsten built a proven track record of helping organisations leverage technology to streamline operations and drive growth.
Business Solutions Advisor
Business Solutions Advisor
Vadim is a forward-thinking and results-oriented Business Transformation, Change, and Digital professional with over 15 years of successful experience across all aspects of business transformation and operations. He specialises in delivering strategic, future-ready solutions that drive organisational growth and efficiency. Prior to joining us, Vadim held senior roles at leading organisations including Logica/CGI, Steria, the Post Office, and Nuffield Health.
GTM Specialist
GTM Specialist
Jordan has spent his career leading Go-To-Market (GTM) and Revenue Operations functions within SMEs, predominantly across the proptech, deeptech, and rectech sectors. He has successfully implemented numerous CRM systems, including Salesforce, HubSpot, Attio, and Zoho. Combining deep technical expertise with sharp commercial acumen, Jordan ensures platforms are optimised to the highest standard and seamlessly aligned with a business’s commercial processes - removing unnecessary friction and driving operational efficiency.
Senior Solutions Consultant
Senior Solutions Consultant
Chandani is a highly experienced CRM and business automation specialist with deep expertise across CRM platforms, with a particular focus on the Zoho ecosystem. Combining a strong background in application development with a thorough understanding of business processes, she has helped multiple organisations drive efficiency measures, enhance customer experiences, and achieve their digital transformation goals.
Three clear ways to work with us - so you can choose the balance of certainty and flexibility that suits your project and your budget.
Agree the deliverables and the price upfront, and know exactly what you'll pay and receive from day one.
Access our full range of consulting, development and support under one contract. Draw on our time as you need it - and pay only for what you use.
Pay for the actual time we spend against our standard rate card - ideal when the work is exploratory or likely to change.
ZEDPLAN units at a glance
1 hour of our time = 4 service units. Under an hour? We simply proceed. Anything larger is agreed with you first.
Full visibility of progress and spend. Complete control over your investment. All prices exclude VAT.
The partnerships behind the work - what SME leaders across the UK say about building CRM with us.
We bring Big 4 rigour, genuine vendor independence, and deep cross-sector expertise - delivered flexibly, priced fairly, and always focused on your goals.
Our only obligation is to your requirements, so you get unbiased guidance and a CRM that truly fits. We've earned deep, hands-on expertise across the market-leading CRM platforms, which means faster delivery, lower risk, and fewer surprises.
We bring the strategic rigour and structured methodology of the world's leading consultancies, without the inflated day rates. Premium-value expertise at an accessible investment.
From financial services to manufacturing, professional services to healthcare, our broad track record means we draw on what works across sectors, not just within one.
Say goodbye to retainers, minimum spends, and bloated contracts. Say hello to purchasing the volume of expert support you need, drawing on it when you need it, and paying for nothing you don't use.
We start with your commercial goals, not a feature list. The result is a CRM that changes how your business performs, not just a system that goes live and gathers dust.
We work in iterative cycles, so your feedback shapes the solution as it's built, not after it's finished. The result is faster delivery, better adoption, and a CRM that reflects how your business actually works.
We're always keen to hear from exceptional CRM and business-transformation professionals. If you have deep platform expertise, a track record of delivery, and the credentials to match, we'd love to meet you.
Ready to make an impact? Upload your CV and details using the form opposite, and let's explore how your skills align with our growing team.
We've received your details and will be in touch if there's a potential fit. We review every application personally.