Platforms/Attio
Attio

Attio, the AI-native CRM for modern teams.

A fast, flexible, data-first CRM that builds itself from your email and calendar - fully customisable objects, real-time collaboration and powerful automation, wrapped in a beautifully simple interface.

We design, configure and connect Attio around how your team actually works - so adoption sticks and your data works for you from day one.

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About Attio

Data-first, and refreshingly flexible.

Attio takes a different approach to the CRM. Instead of forcing your business into rigid leads, contacts and deals, it hands you a fully customisable data model - so the system mirrors exactly how your business actually works.

It builds itself automatically from your email and calendar, enriches records, and lets teams shape objects, views and workflows without code. We configure Attio around your real processes so it feels bespoke from day one.

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Where Attio shines

  • Fully customisable data model, built around you
  • Auto-builds from email & calendar - no manual entry
  • Fast, real-time and genuinely collaborative
  • AI-native, with powerful no-code automation
  • Beautiful, modern interface teams enjoy using
  • Ideal for high-growth, deal-flow and ops teams
Who is it for?

Who It's Built For. Who Should Look Elsewhere.

Attio is the flexible, AI-native CRM built around a powerful, customisable data model. It suits fast-moving teams who want to shape the system to their exact workflow - but it is deliberately modern and self-directed, so teams wanting a traditional, out-of-the-box sales suite with heavy marketing and service may prefer an alternative.

A great fit when…
  • Fast-growing teams who want the CRM shaped to their workflow
  • You value a modern, fast, data-rich interface
  • You want AI and automation built in, not bolted on
  • You manage complex relationships or deal flow
Maybe not when…
  • You need heavy built-in marketing and service suites (HubSpot, Zoho)
  • You prefer a rigid, out-of-the-box process to follow
  • Your team resists change and wants minimal configuration
  • You need deep telephony or field-service tooling out of the box

Not sure if Attio is the right fit?

Give us a call. We'll learn how your team works and tell you honestly whether Attio is the right choice - or point you to a platform that fits you better.

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What it costs

Attio pricing, in plain terms.

Attio keeps its pricing modern and transparent, but the plan you need depends on the features and automation you'll actually use. Here is how it works, so you can budget with your eyes open. We'll size the right plan with you before you commit.

1

Priced per user, per month

You pay for each member on your workspace. There's a free plan to start, and paying annually rather than monthly brings the per-seat cost down, so the right choice depends on how settled your team size is.

2

Tiers reflect what you unlock

Plans step up from core CRM and data sync, to advanced automation and reporting, to enterprise controls, security and support. The right tier is about the capabilities you'll genuinely use, not the biggest plan.

3

Usage & AI can shape the bill

Higher-volume automation runs, data enrichment and AI features can influence which plan you need. It's worth planning for how heavily you'll lean on these so the real monthly cost matches your expectations.

We help you pay for what you'll use, not what you won't.

Because we're vendor agnostic, we have no reason to talk you into a bigger plan or features you don't need. We map your workflow to the right tier, flag the capabilities that genuinely earn their place, and tell you plainly where Attio's costs add up - so the number on the invoice is the one you expected.

Attio sets and revises its own pricing, so we've kept this page free of figures that quickly date. For current plan prices, see attio.com/pricing, or ask us for an indicative cost based on your team size and the features you need.

How we help

What we do with Attio.

We've spent years helping UK SMEs choose, implement and run CRM across the major platforms. The things that make a CRM actually work - a data model mapped to how you really operate, clean data, the right automations and a team that adopts it - are the same wherever you land. We bring that discipline to Attio, and because we're vendor agnostic, we only recommend it when it genuinely fits.

Data model & setup

Custom objects, attributes and views mapped to how you actually work.

We design your objects, records and relationships so Attio mirrors your business - not a generic template - and everyone works from a single, trusted source of truth.

Automation & AI

No-code workflows and AI that remove the busywork.

We build automations for routing, follow-ups, enrichment and reporting - and put Attio's AI to work so your team spends time on relationships, not admin.

Migration & reporting

A clean move in, and dashboards that drive decisions.

We cleanse and migrate your data from spreadsheets or another CRM, then build the views and reports leadership needs to see what's really happening.

Attio Integration

Attio connected to your wider tech stack.

We connect Attio to your email, finance, product and data tools - and build custom integrations via its API where needed - so data flows freely and manual entry disappears.

Training & adoption

Your team confident and productive from day one.

We train people on how they'll actually use Attio, document the setup, and support adoption so the system becomes part of how the team works.

Ongoing support

A partner as your needs evolve.

We stay on hand with managed support, refining objects, automations and reporting as your business grows - so Attio keeps delivering value over time.

Let's make Attio work harder for your team.

Wherever you are - first setup, a messy migration, or getting more from a system you already run - get in touch and we'll map out exactly how we can help.

Get in touch
FAQ

Attio questions, answered.

Is Attio right for a small, fast-growing team?+
Very much so - it's built for modern, fast-moving teams. It's quick to stand up, auto-builds from your email and calendar, and we configure it around your exact workflow so it earns its keep from day one.
How long does setup take?+
Most Attio implementations are live within days to a couple of weeks, depending on data migration and the integrations you need. We agree a clear scope and timeline up front.
Can you migrate our data from another CRM?+
Absolutely. We cleanse, map and migrate your records and history from spreadsheets or another system into Attio's data model, then validate everything before go-live so nothing is lost.
Will Attio connect to our other tools?+
Yes - it offers native integrations and a powerful API. We connect your email, calendar, finance, product and data tools so information flows automatically without manual re-keying.
Do you provide training and ongoing support?+
Yes - we train your team on the way they'll actually use Attio day to day, then stay on hand with managed support, tuning and improving the system as your business grows.
What if Attio isn't the right fit?+
Because we're vendor agnostic, we'll tell you honestly if your needs sit better with another platform - and we can plan and run a clean implementation on HubSpot, Zoho, Salesforce or others, with no data lost.

Get more from Attio.

Book a free consultation and we'll show you how a properly configured Attio can turn your data into your advantage.

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