Practical thinking on CRM, done right.
Strategy, platform selection, implementation, AI and data - clear, jargon-free guidance for SME leaders making CRM decisions.
Featured · Strategy
The 2026 CRM Market: What It Means for Scaling Firms
The CRM landscape has changed more in the past two years than in the previous ten, and the goalposts for buyers have moved with it.
Selection
Is Attio the Right CRM for You?
Attio is not the right CRM for everyone. Salesforce, HubSpot, Zoho and Pipedrive are also great products. If your business is a sales team selling a product or services to customers, one of them will probably suit you well.
4 min read · 11 Sep 2026, 14:59
Other / General
Attio vs Affinity: How to Choose Your Fund’s CRM
This one is for investors. If you run a venture fund, a private equity firm, a family office, a property fund or a private credit vehicle, these are probably the two names on your shortlist.
6 min read · 2 Sep 2026, 10:42
Other / General
Salesforce vs HubSpot: Which CRM Is Right for Your Business?
Salesforce and HubSpot are the two most recognised names in CRM, yet they were built on opposite instincts. Salesforce began as a sales-led platform designed to bend to the will of large, complex organisations.
8 min read · 2 Sep 2026, 09:35
Strategy
5 Signs You’ve Outgrown Your CRM
Outgrowing a system rarely announces itself. There's no alarm, no error message; just a slow build-up of workarounds that everyone has quietly stopped noticing.
5 min read · 24 Aug 2026, 12:09
Other / General
CRM Data Decay: Why Duplicate Records and Dead Leads Keep Coming Back
Your data is rotting quietly in the background, whether you look at it or not. People change jobs, companies move, email addresses die, and duplicates breed, and unlike a spill you can see, this decay happens invisibly and continuously.
5 min read · 24 Aug 2026, 11:45
Adoption
Why CRM Projects Fail at the People Stage
When a CRM project fails, the post-mortem usually blames the software. It's almost never the real culprit.
5 min read · 24 Aug 2026, 10:55
Adoption
The First 90 Days of a CRM Rollout
The habits that decide whether a CRM sticks are set in the first three months, not the first year.
5 min read · 24 Aug 2026, 10:32
Adoption
Why Multi-Site CRM Rollouts Quietly Fail
Getting one team to adopt a CRM is hard. Getting five sites to adopt it the same way is a different sport altogether.
5 min read · 24 Aug 2026, 09:42CRM insight, straight to your inbox.
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