Practical thinking on CRM, done right.
Strategy, platform selection, implementation, AI and data - clear, jargon-free guidance for SME leaders making CRM decisions.
Featured · Other / General
Attio vs Affinity: How to Choose Your Fund’s CRM
This one is for investors. If you run a venture fund, a private equity firm, a family office, a property fund or a private credit vehicle, these are probably the two names on your shortlist.
AI
zedConsulting is now a Zoho AI Enabled Partner!
We’re pleased to share that zedConsulting has been recognised by Zoho as an AI Enabled Partner.
2 min read · 3 Nov 2026, 13:36
Adoption
How to improve CRM adoption in law and accountancy firms
Many law and accountancy firms have a CRM. Far fewer have one their partners actually use.
8 min read · 30 Oct 2026, 17:18
Selection
Zendesk Sell End of Life: Why Pipedrive Is a Step Up
If your sales team uses Zendesk Sell, you've probably had the email by now. Sell is closing on 31 August 2027.
7 min read · 14 Oct 2026, 12:20
Selection
Airtable vs monday.com: When Should You Switch?
In this article, I set out when a move from Airtable to monday.com makes sense. I also cover when you are better off staying where you are.
7 min read · 28 Sep 2026, 10:13
Selection
Is Attio the Right CRM for You?
Attio is not the right CRM for everyone. Salesforce, HubSpot, Zoho and Pipedrive are also great products. If your business is a sales team selling a product or services to customers, one of them will probably suit you well.
4 min read · 11 Sep 2026, 14:59
Other / General
Attio vs Affinity: How to Choose Your Fund’s CRM
This one is for investors. If you run a venture fund, a private equity firm, a family office, a property fund or a private credit vehicle, these are probably the two names on your shortlist.
6 min read · 2 Sep 2026, 10:42
Other / General
Salesforce vs HubSpot: Which CRM Is Right for Your Business?
Salesforce and HubSpot are the two most recognised names in CRM, yet they were built on opposite instincts. Salesforce began as a sales-led platform designed to bend to the will of large, complex organisations.
8 min read · 2 Sep 2026, 09:35
Strategy
5 Signs You’ve Outgrown Your CRM
Outgrowing a system rarely announces itself. There's no alarm, no error message; just a slow build-up of workarounds that everyone has quietly stopped noticing.
5 min read · 24 Aug 2026, 12:09CRM insight, straight to your inbox.
One thoughtful email a month. Practical, vendor-neutral, no spam.