Practical thinking on CRM, done right.

Strategy, platform selection, implementation, AI and data - clear, jargon-free guidance for SME leaders making CRM decisions.

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Featured · Selection

Zendesk Sell End of Life: Why Pipedrive Is a Step Up

If your sales team uses Zendesk Sell, you've probably had the email by now. Sell is closing on 31 August 2027.

David Nandhra·7 min read·14 Oct 2026, 12:20

Selection

How to Choose a CRM: A Practical Guide for Businesses That Don’t Want to Get It Wrong

Picking a CRM feels simple, until you search "best CRM" and get a dozen glossy lists, each pushing a different tool, all promising the earth. Truth is, there's no single "best CRM." There's only the best CRM for you.

5 min read 7 Aug 2026, 11:58

Implementation

CRM Integration Options: Three Ways to Connect Your CRM

So you've got a CRM. Brilliant. Now you need it to talk to your accounting software, your email marketing tool, or that clunky old system nobody wants to admit still runs half the business. This is where integration comes in.

5 min read 7 Aug 2026, 11:24

Practical thinking on CRM, done right.

Zendesk Sell End of Life: Why Pipedrive Is a Step Up

How to Choose a CRM: A Practical Guide for Businesses That Don’t Want to Get It Wrong

CRM Integration Options: Three Ways to Connect Your CRM

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