Featured · Other / General
Attio vs Affinity: How to Choose Your Fund’s CRM
This one is for investors. If you run a venture fund, a private equity firm, a family office, a property fund or a private credit vehicle, these are probably the two names on your shortlist.
Other / General
Attio vs Affinity: How to Choose Your Fund’s CRM
This one is for investors. If you run a venture fund, a private equity firm, a family office, a property fund or a private credit vehicle, these are probably the two names on your shortlist.
6 min read · 2 Sep 2026, 10:42
Other / General
Salesforce vs HubSpot: Which CRM Is Right for Your Business?
Salesforce and HubSpot are the two most recognised names in CRM, yet they were built on opposite instincts. Salesforce began as a sales-led platform designed to bend to the will of large, complex organisations.
8 min read · 2 Sep 2026, 09:35
Other / General
CRM Data Decay: Why Duplicate Records and Dead Leads Keep Coming Back
Your data is rotting quietly in the background, whether you look at it or not. People change jobs, companies move, email addresses die, and duplicates breed, and unlike a spill you can see, this decay happens invisibly and continuously.
5 min read · 24 Aug 2026, 11:45
Other / General
CRM Dashboards for SMEs: Turning Reports into Decisions
A dashboard nobody acts on is just expensive decoration. Plenty of SMEs have invested in slick CRM reporting that gets glanced at, nodded over, and changes nothing, a wall of numbers that informs no decisions and drives no action.
5 min read · 21 Aug 2026, 10:59
Other / General
Capsule CRM adds an MCP server: ask your CRM a question, get an answer
In a snapshot: Capsule has built a Model Context Protocol server, letting AI tools like Claude read your CRM data directly. It is read only, it runs on your own machine, and it is in private beta for Growth plan customers. Small feature, big signal.
5 min read · 17 Aug 2026, 13:35
Other / General
Data Hygiene for SMEs: Why Your Reports Are Only as Good as Your Data
Every impressive dashboard is only as honest as the data underneath it. A polished chart looks authoritative whether the numbers feeding it are accurate or nonsense, and that's what makes bad data dangerous: it doesn't look like a problem.
5 min read · 10 Aug 2026, 09:11
Other / General
6 CRM Reports Every Leadership Team Should Have On Demand
If a straight answer from your CRM takes a week and three people, you're working for the system, not with it. Leadership should be able to see the state of the business in moments, not commission a project every time a question comes up.
5 min read · 10 Aug 2026, 09:03CRM insight, straight to your inbox.
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