Practical thinking on CRM, done right.

Strategy, platform selection, implementation, AI and data - clear, jargon-free guidance for SME leaders making CRM decisions.

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Featured · Strategy

The 2026 CRM Market: What It Means for Scaling Firms

The CRM landscape has changed more in the past two years than in the previous ten, and the goalposts for buyers have moved with it.

David Nandhra·5 min read·24 Aug 2026, 09:14

Strategy

CRM vs Spreadsheet: Find Out Which Is Right for You

Almost every growing business runs on a spreadsheet for longer than it should. It's free, familiar and flexible, until the day it quietly loses you a deal: the follow-up nobody remembered.

4 min read 7 Aug 2026, 13:57

Selection

6 Questions to Ask Before Any CRM Demo

A CRM demo is a sales environment dressed up as a helpful walkthrough. Walk in without your own answers prepared and you'll be sold to, not served, guided through a polished script designed to make every product look like the one you need.

5 min read 7 Aug 2026, 13:45

AI in Your CRM: What’s Actually Worth Paying For

Strip away the buzzwords and AI in a CRM comes down to a few features that either save you time or they don't. Vendors wrap them in revolutionary language, but each one is doing a job you can judge in plain business terms.

5 min read 7 Aug 2026, 13:40

Which CRM AI Features Actually Earn Their Keep?

Forget the demos: here's what AI in a CRM actually does on a normal Tuesday. Not the dazzling keynote features, but the quiet, everyday ones that save your team real time on the work they'd otherwise grind through by hand.

5 min read 7 Aug 2026, 12:51

Selection

How to Choose a CRM: A Practical Guide for Businesses That Don’t Want to Get It Wrong

Picking a CRM feels simple, until you search "best CRM" and get a dozen glossy lists, each pushing a different tool, all promising the earth. Truth is, there's no single "best CRM." There's only the best CRM for you.

5 min read 7 Aug 2026, 11:58

Implementation

CRM Integration Options: Three Ways to Connect Your CRM

So you've got a CRM. Brilliant. Now you need it to talk to your accounting software, your email marketing tool, or that clunky old system nobody wants to admit still runs half the business. This is where integration comes in.

5 min read 7 Aug 2026, 11:24