Practical thinking on CRM, done right.
Strategy, platform selection, implementation, AI and data - clear, jargon-free guidance for SME leaders making CRM decisions.
Featured · Selection
Zendesk Sell End of Life: Why Pipedrive Is a Step Up
If your sales team uses Zendesk Sell, you've probably had the email by now. Sell is closing on 31 August 2027.
Other / General
CRM Data Decay: Why Duplicate Records and Dead Leads Keep Coming Back
Your data is rotting quietly in the background, whether you look at it or not. People change jobs, companies move, email addresses die, and duplicates breed, and unlike a spill you can see, this decay happens invisibly and continuously.
5 min read · 24 Aug 2026, 11:45
Adoption
Why CRM Projects Fail at the People Stage
When a CRM project fails, the post-mortem usually blames the software. It's almost never the real culprit.
5 min read · 24 Aug 2026, 10:55
Adoption
The First 90 Days of a CRM Rollout
The habits that decide whether a CRM sticks are set in the first three months, not the first year.
5 min read · 24 Aug 2026, 10:32
Adoption
Why Multi-Site CRM Rollouts Quietly Fail
Getting one team to adopt a CRM is hard. Getting five sites to adopt it the same way is a different sport altogether.
5 min read · 24 Aug 2026, 09:42
Strategy
The 2026 CRM Market: What It Means for Scaling Firms
The CRM landscape has changed more in the past two years than in the previous ten, and the goalposts for buyers have moved with it.
5 min read · 24 Aug 2026, 09:14
Strategy
CRM as a Growth Engine, Not a Contacts Database
Most firms buy a CRM to store contacts (a tidier address book) and then quietly wonder why it never paid for itself. The disappointment is real, but the diagnosis is wrong. The problem isn't the CRM; it's the job it was given.
5 min read · 21 Aug 2026, 16:19
AI
AI vs Human Touch in Your CRM
The firms that win with AI use it to spend more time with customers, not less. The smart move isn't automating every interaction; it's automating the admin so your people can build relationships.
4 min read · 21 Aug 2026, 15:01
AI
AI Hype vs. AI Value in Your CRM: How to Tell the Difference
Every CRM vendor now sells AI. Some of it is genuinely useful, real AI value. Some is there to win the demo. Telling them apart is the difference between money well spent and a premium paid for capability your team will never switch on.
5 min read · 21 Aug 2026, 14:32CRM insight, straight to your inbox.
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